Online Resale Fraud Leaves Consumers Frustrated and Disappointed


Online Resale Fraud Leaves Consumers Frustrated and Disappointed
New Partnership Aimed At Stopping Unauthorized Online Activity

November 17, 2006 AudioControl, the autosound industry’s leading designer and manufacturer of performance signal processors, is partnering with WebEyeQ to provide online monitoring and enforcement services. This partnership is aimed at protecting consumers through the mitigation of unlawful sales and marketing of counterfeit and gray market goods on major Internet auction sites and other third party websites.

AudioControl is implementing WebEyeQ’s online auction monitoring and enforcement services to help protect against online intellectual property abuse that can be confusing to consumers and damaging to authorized specialty dealers. "AudioControl has always been diligent about policing non-authorized dealers who try to take credit for the hard work of our authorized dealers," commented Chris Kane, of AudioControl.

AudioControl products are high-performance audio processors requiring the expertise of authorized dealers to maximize their performance. Victims of unauthorized online resellers are left without the support and assistance available through an authorized AudioControl dealer, often resulting in disappointing performance and frustration. "It’s disheartening to think that the passion we pour into each product can be tarnished by an unauthorized reseller who leaves our customers frustrated and without the performance they are entitled to," continued Kane.

WebEyeQ collaborates with online auction sites to remove listings with unauthorized content and sales of gray market products.

"WebEyeQ services are investigative tools that remove the legwork of monitoring and enforcing a company’s intellectual property." said Craig Schlifstein, Founder and President, WebEyeQ. "WebEyeQ’s auction monitoring and enforcement service helps leading brands, such as AudioControl, implement proactive and effective programs to reduce online brand abuse"

About AudioControl
AudioControl has been designing and manufacturing the highest-quality award-winning home and car audio components since 1977. The company’s headquarters, including research and development, manufacturing, and production facilities, are located in the state of Washington, in the heart of the rainforest of the Pacific Northwest.

About WebEyeQ
WebEyeQ is a Brand Protection and Intelligence firm that provides online monitoring and enforcement services. WebEyeQ provides its clients with customized programs to identify and reduce serious online intellectual property and brand abuses, utilizing proven proprietary methodologies. WebEyeQ’s cost effective programs help our clients rapidly achieve measurable results in combating online brand abuses.

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AudioControl and "Making Good Sound Better" are trademarks of Electronic Engineering and Manufacturing, Inc.